About kloeckner.i

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Starting Point

The supply and service chain in the steel and metal industry is highly inefficient. To this day, transactions are often carried out by telephone or fax. A continuous digital order and production management is rarely available. In order to eliminate these inefficiencies at all levels of the supply and service chain, the digitalisation of the steel and metal industry is inevitable.


We think outside the box.


Inspired by his time in Silicon Valley, Gisbert Rühl, CEO of Klöckner & Co SE, initiated the foundation of the internal innovation hub in Berlin - kloeckner.i GmbH - in 2014.

The foundation for the digitalisation of Klöckner & Co and the entire industry was set. Starting in the coworking space "betahaus" with 2 employees, today around 90 developers, data analysts, online marketing experts and product managers work on digital tools and their commercialization. With the Kloeckner online shop and the Kloeckner marketplace as an integrated platform solution, the contract portal, ERP solutions, interfaces to company-internal merchandise management systems and many other solutions, we are addressing the goal of digitising the steel and metal industry.


We create value for our customers.


Our user-centric innovation process constitutes the foundation of our work. It guides us from the beginning of the product cycle to the market launch and beyond.

We combine design thinking principles with lean start-up methods and agile development. The design thinking toolbox cultivates desirable product innovation by focusing on customer needs. The lean start-up philosophy helps us validate our business assumptions and meet market needs by incorporating feedback in an iterative loop. Finally, agile development guarantees continuous and sustainable improvement by ensuring the flexibility to adjust to changes rapidly. The philosophy shapes the design of our products and services.


The focus of our thoughts and actions: our customers.